Stowarzyszenie Projektów Międzynarodowych „INPRO”

I don’t trust the media

Written by Itziar Acedo

The Spanish media is the least credible in Europe. Only 35% of the population trust the veracity of them.


The study of the Reuters Institute for the study of journalism from Oxford University affirms that the Spanish media is the least credible in Europe. After having analyzed eight countries (Italy, Ireland, Denmark, Finland, Germany, France, Spain and Britain) we could see that Spain is in the last place. Only when we talk about world level with Brazil, Japan, Australia and the United States, Spain stands above the USA, the latter being the least credible country.


It’s surprising because this study told us that Spanish people are the most interested in being informed, about 85%. Nevertheless, only 34% of the Spanish population, according to Oxford University studies, trust the veracity of the country´s media.



But why this situation?
The Ipsos Global Advisor report on global media confidence states that the problem lies in the intention of the media, mainly those that are digital. If we talk about numbers, there are currently more than 3,400 active digital media in Spain, according to the 2018 Spanish cybermedia map. This suggests that it should be easy to find one type of media that comes closest to your ideal and interest. Last year we had the fastest proliferation so Spanish people don´t trust those digital media. The considerable increase of this type of media, combined with the rapid dissemination of its contents thanks to the internet, makes the information fly in seconds and thus the mistrust of readers.


At worldwide, the Ipsos report that in this type of media the fake news has increased in the last years. Maybe it´s because many of these websites aren´t run by professionals in the sector, and speed and spectacularity are more important than truthfulness and rigour.



The problem doesn’t end here, because the distrust of users you don’t find on the internet it has been extrapolated to the traditional media. Their politicization is the main problem. As professor Bernardo Diaz Nosty in his book, Black Book of Journalism in Spain wrote: “shielding information has to be an element of democracy”, but not any kind of information, but that truthfully, objective and impartial.


The Spanish problem is that politics is extremely linked to the media. It´s not surprising to find completely contradictory information between a left-wing and right-wing newspaper. We have reached a point where everything goes well, as long as we are faithful to the editorial ideology of the medium in which we work. Today´s journalism moves with the most surprising news, published as quickly as possible, losing the truth values of the profession.